2012 Nutcracker Recap by Cindy Hapin

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Congratulations to all the performers and parent volunteers for a great Nutcracker performance weekend. It was our first official AIMBA-sponsored Nutcracker production that turned out to be a huge success! Our Saturday and Sunday shows were almost sold out with only 100 tickets/per show left unsold. Our Monday Student Matinee show, which was the most inspiring and rewarding experience was sold out with 8 different schools attending. The Q&A portion right after the matinee show gave our children a direct insight on how our young audience views them as performers. The question of "How many hours do you practice every day?" was  asked by 5 different students repeatedly. It may be an easy number to throw out but we all know that it is not only the number of hours that make up a good performer but the dedication and commitment that come with it as well.

We did a lot of experimental "first time" this year and I am pleased to say that it all worked out positively only because of everyone's cooperation and acceptance to change.
  • Online ticket sales and ticket scanning - Although there was an additional service fee to purchase tickets online, it was all worth paying the extra fee for not having to handle paper tickets, manual selection of seats, and use of office staff to do all the work! We purchased 3 new scanners for easy ticket scanning at the door. Printed tickets were scanned or, if for some reason they were misplaced or forgotten, our volunteers were able to easily pull them up online and resend directly to the guest email so they can be scanned directly from their smart phones!
  •  Nutcracker Promotional Video - a professional videographer was hired to work on our promotional video. This was very helpful in marketing and getting the word out about our Nutcracker production. We plan to continue to use this service to cover future AIMBA productions.
  • Student Matinee Show on Monday, 12/3 - This was such a great experience with an overwhelming response from the schools. Thanks to Jessica Manalo Angeles, our resident teacher and WSPA alumni, who spearheaded this brave idea! We definitely will do this again next year!
  • Invitation to Community Leaders - We were lucky to have the presence of VIPs during our Nutcracker shows. Our goal is to invite more of our community leaders to promote our talented young artists and share our vision for our non-profit organization:
                         Mr. Raymond Buenaventura (Mayor of Daly City)
                         Mr. David Canepa (Vice Mayor of Daly City)
  • Nutcracker Program Ads - We were able to get more sponsorship for our program ads this year which helped us with our fundraising. This is something we need to explore and develop for next year.
  •  On-line Sugar Plum Party volunteer sign up process– With the initiative of our Sugar Plum Party Committee Chairpersons and Catherine Fuerte, managing the communication and sign up process for our volunteers was a breeze!
Thank you again to all of you. We truly appreciate your contribution and for allowing your children to be part of the additional show for our Student Matinee. We understand that they had to miss school on Monday, but allowing them to experience the joy of giving back to the community, and be an inspiration to young children is priceless and something they will always remember.

We are currently finalizing our Nutcracker financial report. This will be posted and shared with all of you soon! 

In the meantime, enjoy the Holidays!

*Nutcracker Photos are now available to purchase at http://aimphotos.smugmug.com/


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